Developing World Class Managers in SME

Freddie Guilmard, The Red Thread Partnership managing director, talks about being a World Class SME Manager.


What does a World Class Manager look like?

Over 99% of all UK businesses are classified as small or medium sized enterprises – that accounts for some 5.7 million unique companies and organisations, all of which will have some form of leadership hierarchy.

The World Class SME programmes are online CPD accredited leadership programmes that have been created specifically for SME’s looking to develop and enhance the skills of managers to become World Class.

The Red Thread Partnership offer two programmes – World Class SME 1 and World Class SME 2.

Module Structure

Building on the success of WCSME 1 we have added 12 additional modules to complement and enhance the skills and behaviours of manager so they become World Class.

With proven results (see the testimonials) these programmes can be separate licences of 12 modules each or purchased together as the 24 modules.

We use a blended learning approach including the use of:

  • Video
  • Guided activity
  • Interactive assessment
  • Workbooks

World Class SME1 Modules

Module 1: 21st Century Management

Module 2: Great Goal Setting

Module 3: Inspiring Appraisals

Module 4: Optimizing Your Time

Module 5: Improving Communication

Module 6: Better Meetings, Better Results

Module 7: Understanding Your Customer

Module 8: Creating A Stand Out Team

Module 9: Developing Me, Developing My Team

Module 10: Managing Up

Module 11: Presenting With Presence

Module 12: Being A Strategic Leader

Read more about the 12 modules in this e-brochure

World Class SME2 Modules

Module 1: Using The Power of Emotional Intelligence to Lead

Module 2: Leader As Coach

Module 3: Feedback Skills

Module 4: Delegation & Empowerment

Module 5: The Art of Influencing

Module 6: Manager or Leader?

Module 7: Managing Conflict

Module 8: Difficult Conversations

Module 9: Employee Engagement

Module 10: Managing Change

Module 11: Resilience & Well Being

Module 12: Being the CEO

Read more about the 12 modules in this e-brochure

Development Modules

Small enterprises rely on the outstanding abilities of key individuals, working within the SME team ethic. In addition to the core modules, therefore, we strongly recommend adding in group application coaching sessions.

Run for 5 to 12 Managers, either online or in person, these sessions ensure that the learning process moves from online into the everyday practice of the business, delivering results and pleasing your customers and key stakeholders.

The Red Thread Partnership World Class SME is fully accredited, awarding 12 CPD points and, if you want things done a little differently, it can be simply and easily customised to your business without losing this important level of formal recognition.

For purchase of a single license, please complete the order form using PayPal below.

For purchase of multiple licenses, please download and complete this Booking Form for World Class SME1 and this Booking form for World Class SME2

Email for further details: [email protected]

Quantity of licences for World Class SME1

Quantity of licences for World Class SME2

For 6+ people, contact us


“The  structure  makes the  content engaging, accessible and easy to digest. But it is the coaching and workshops with Freddie that really brings this course to life”

– Caryl Embleton-Thirsk, Investment Consulting Director & People Lead at River and Mercantile Solutions

“The WCM programme is really great package and the facilitator  has taken the time to understand our organisation and tailor the coaching to what graze needs”

 – Pam Schmid, People Director at Graze

“My experience of the course was nothing but positive, really useful hints and tips and delivered in a way that makes total sense”

-Reservations Manager, Vehicle Rental Company